A Method to Success of "Oshigatari" Recommendation Talk by Asking to Create Search Queries While Listening

“Oshigatari” is a Japanese term that refers to when a person talks to recommend his/her favorite content, actors, artists, and so on to others not only for his/her enjoyment but also because he/she wants others to be equally passionate about this subject. However, people often have difficulties conveying their enthusiasm and giving convincing recommendations. We conducted surveys using Yahoo! Crowdsourcing and found that 80.3% of respondents have unsuccessful experiences of recommending content to others. Therefore, the objective of our study is to maximize the success of Oshigatari with a little effort. In this study, we proposed a method asking the listeners to imagine generating a search query while listening to the recommendation talk (Oshigatari) to increase the likelihood of the listeners becoming interested. In addition, we experimented and found that our method increased the rate of successful recommendations.