Does the Type of Font Face Induce the Selection?

When people buy products, they are influenced by various factors. For example, it has been reported that both fonts and pop-outs affect product selection. Here, we focused on the Goldilocks effect whereby people tend to choose the middle option in three-tier choices. We applied this effect to the font-face of the options' name and conducted an experiment on crowdsourcing based on the hypothesis that when three different fonts are presented on the impression axis, the font with the middle impression is more likely to be chosen. The results showed that a fusion font in the middle of the impression axis was not selected. However, in the selection of ramen flavor, we found that people were influenced by the font face. On the other hand, it was found that people tend to select the choice in the center on a PC and the choice on the right on a smartphone.